We analyze casinos and sportsbooks using a consistent methodology covering licensing, onboarding, payments, mobile experience, and market fit. Each review is structured to help advertisers and publishers understand what makes a brand suitable for performance marketing campaigns.
Each review follows a standardized framework developed through years of campaign optimization. We assess brands on five core criteria:
Comprehensive reviews of 16 licensed online casinos. Each review includes testing evidence, payment verification, and multi-dimensional ratings. All brands are licensed by UK Gambling Commission, Malta Gaming Authority, Swedish Gambling Authority, or other European regulators.
| Brand | Category | Primary GEO Focus | Rating | Action |
|---|---|---|---|---|
| #1 LeoVegas ⭐ | Casino & Sportsbook | SE · UK · EU · Global | 9.0/10 | Read Review |
| #2 Betsson | Casino & Sportsbook | Nordic · EU · Latin America | 8.8/10 | Read Review |
| #3 Unibet | Casino & Sportsbook | UK · Nordic · EU | 8.6/10 | Read Review |
| #4 Mr Green | Casino & Sportsbook | UK · Nordic · EU | 8.5/10 | Read Review |
| #5 Betway | Sportsbook & Casino | UK · EU · Africa | 8.4/10 | Read Review |
| #6 888 Casino | Casino & Poker | UK · US (NJ) · EU | 8.3/10 | Read Review |
| #7 Casumo | Casino | UK · Nordic · EU | 8.2/10 | Read Review |
| #8 NordicBet | Sportsbook & Casino | Nordic Countries | 8.1/10 | Read Review |
| #9 Betsafe | Casino & Sportsbook | Nordic · Baltic · EU | 8.0/10 | Read Review |
| #10 Rizk Casino | Casino | Nordic · UK · EU | 8.4/10 | Read Review |
| PokerStars Casino | Casino & Poker | UK · EU · US (multiple states) | 9.1/10 | Read Review |
| Videoslots | Casino | UK · SE · EU | 9.0/10 | Read Review |
| PlayOJO | Casino | UK · IE · SE · EU | 8.9/10 | Read Review |
| Betfair Casino | Casino & Exchange | UK · EU · Gibraltar | 8.9/10 | Read Review |
| Wildz Casino | Casino | Nordic · UK · EU | 8.3/10 | Read Review |
| Spin Casino | Casino | UK · CA · NZ | 8.1/10 | Read Review |
| Royal Panda | Casino | UK · Nordic · EU | 8.0/10 | Read Review |
Our TopsRank scoring system evaluates each casino across multiple dimensions:
Important Disclaimer: These reviews are structural examples designed to illustrate how casino brands can be evaluated for performance marketing purposes. Ratings shown are illustrative and based on our evaluation framework, not official scores from the operators.
Licensing, game offerings, payment methods, and availability change over time and vary by jurisdiction. Always verify current information directly on the operator's official website before making any decisions.
We are not a casino or sportsbook operator. We do not process player deposits, handle bets, or provide gambling services.