One of Europe's oldest and most trusted gambling brands with 50+ years of history, multiple licenses across major regulated markets, and industry-leading reputation.
Testing Period: October 20 - November 15, 2024 | Markets: Sweden, UK, Germany | Tests: 26 interactions
| Category | Result | Performance | Rating |
|---|---|---|---|
| Registration (Sweden) | 2 min 40 sec | BankID instant verification | ⭐⭐⭐⭐⭐ |
| Deposit (Trustly) | Instant | €150 - 4 seconds | ⭐⭐⭐⭐⭐ |
| Withdrawal (Trustly) | 9 hours 15 min | €140 - verified account | ⭐⭐⭐⭐⭐ |
| Game Library | 2000+ titles | Major providers, fast loading | ⭐⭐⭐⭐⭐ |
| Customer Support | 1 min 5 sec | Professional live chat | ⭐⭐⭐⭐⭐ |
| Mobile Experience | Excellent | Native app + browser optimized | ⭐⭐⭐⭐⭐ |
Documentation: 112 screenshots, transaction records, support chat logs archived.
Betsson is a cornerstone of the European online gambling industry, tracing its roots back to 1963 when Bill Lindwall and Rolf Lundström founded the original company in Sweden. Today, Betsson AB is a publicly-traded company (Nasdaq Stockholm: BETS B) operating some of the most recognized brands in the industry.
What sets Betsson apart is its multi-decade track record of regulatory compliance, financial stability, and player trust. The brand holds licenses from virtually every major European regulator including the Swedish Gambling Authority (Spelinspektionen), UK Gambling Commission (UKGC), Malta Gaming Authority (MGA), and numerous other jurisdictions.
For performance marketers and affiliates, Betsson represents a Tier-1 brand with excellent conversion rates, competitive commission structures, and exceptional brand recognition across European markets. The operator's commitment to responsible gaming and regulatory compliance makes it an ideal partner for long-term affiliate relationships.
Betsson operates under a comprehensive portfolio of gambling licenses across major regulated markets:
| Jurisdiction | License Number | Regulatory Body | Status |
|---|---|---|---|
| Sweden | 18Li7478 | Spelinspektionen | ✓ Active |
| United Kingdom | 39483 | UK Gambling Commission | ✓ Active |
| Malta | MGA/CRP/137/2007 | Malta Gaming Authority | ✓ Active |
| Denmark | 18-1037675 | Spillemyndigheden | ✓ Active |
| Germany | Various state licenses | State Regulators | ✓ Active |
Betsson AB is one of the few gambling operators to hold licenses from virtually all major European regulators simultaneously. This demonstrates exceptional compliance capabilities and commitment to player protection across diverse regulatory frameworks.
Parent Company: Betsson AB (publicly traded on Nasdaq Stockholm)
Stock Ticker: BETS B
Founded: 1963
Headquarters: Ta' Xbiex, Malta
Employees: 2000+ globally
Annual Revenue: €700+ million (2023)
As a publicly-traded entity, Betsson is subject to rigorous financial reporting requirements and investor scrutiny, providing an additional layer of transparency and accountability beyond standard gambling regulations.
Betsson offers one of the most comprehensive game libraries in the industry:
1500+
NetEnt, Play'n GO, Pragmatic Play, Microgaming, Yggdrasil, Push Gaming, Red Tiger, and 40+ more providers
200+
Blackjack, Roulette, Baccarat, Poker variants from multiple providers
300+
Evolution Gaming, Pragmatic Play Live, Authentic Gaming with dedicated Betsson tables
100+
Video poker, scratch cards, virtual sports, game shows
Betsson is equally renowned for its sportsbook, offering:
| Method | Processing Time | Min. Deposit | Fees |
|---|---|---|---|
| Trustly | Instant | €10 | None |
| Visa/Mastercard | Instant | €10 | None |
| Skrill/Neteller | Instant | €10 | None |
| Bank Transfer | 1-3 business days | €10 | May apply |
| PayPal | Instant | €10 | None |
Our testing results (verified account):
✓ All withdrawals processed within advertised timeframes
Betsson offers both native apps and a fully optimized mobile website:
As an industry veteran, Betsson has comprehensive responsible gaming measures:
In Sweden, Betsson implements all Spelinspektionen requirements:
| Channel | Availability | Languages | Response Time |
|---|---|---|---|
| Live Chat | 24/7 | 15+ languages | < 2 minutes |
| 24/7 | 15+ languages | < 6 hours | |
| Phone | Varies by market | Local languages | Immediate |
| FAQ/Help Center | 24/7 | 15+ languages | Self-service |
Commission Structure: Betsson Affiliates offers competitive rev-share (25-40%), CPA, and hybrid deals.
Conversion Rates: Excellent brand recognition leads to above-average CR, especially in Nordics.
Player Value: High LTV due to strong retention and cross-sell (casino + sports).
Tracking: Reliable tracking, timely payments, transparent reporting.
Support: Dedicated affiliate managers, regular promotions, marketing materials provided.
Betsson represents the gold standard of European online gambling operators. With over five decades of experience, comprehensive licensing, and a publicly-traded corporate structure, it offers a level of trust and stability that few competitors can match.
The platform excels in all key areas: game selection, payment processing, customer support, and regulatory compliance. While bonus restrictions in regulated markets may disappoint some players, this is a reflection of Betsson's commitment to responsible gaming rather than a weakness.
Recommended for: Players seeking a trustworthy, established operator with excellent game selection and fast withdrawals. Particularly strong for Nordic and UK markets.
Testing Transparency: This review is based on real-money testing conducted between October-November 2024 across Swedish, UK, and German accounts. All deposit and withdrawal transactions were documented with screenshots and transaction IDs.
Affiliate Disclosure: Links to Betsson are affiliate links. We may earn commission if you register and play, at no extra cost to you.
Responsible Gaming: Betsson is licensed and regulated. Always gamble responsibly. Set limits, take breaks, and seek help if gambling becomes a problem. 18+ only.