About SocialFlow Ads

🎯 Our Mission

SocialFlow Ads is an independent comparison and educational resource dedicated to helping players find safe, licensed online casinos and sportsbooks. We combine deep industry knowledge with rigorous testing to provide honest, data-driven reviews and guides.

Founded: 2020 | HQ: Europe | Focus Markets: Nordics, EU, North America

Content Language: English, Swedish, Danish | Reviews Published: 30+ brands | Guides Created: 20+

👥 Our Team

Our team brings together professionals with complementary expertise across iGaming, performance marketing, compliance, and content strategy. While we value our privacy, we're transparent about our collective experience:

📊 Our Testing Methodology

Every casino and sportsbook review follows a standardized testing protocol developed over 4+ years of industry experience. We invest significant time and resources to provide accurate, evidence-based assessments.

1. Pre-Review Research (2-4 hours)

• License Verification: Cross-check license numbers on official regulator websites (Spelinspektionen, Spillemyndigheden, MGA, etc.)
• Corporate Background: Research parent company, ownership structure, and regulatory history
• Market Analysis: Review Terms & Conditions, available markets, and local regulations
• Competitor Benchmarking: Compare against similar brands in the same market

2. Account Creation & Verification (1-3 days)

• Registration Testing: Complete full sign-up process with real details
• BankID Verification: Test instant verification where available (Sweden, Norway)
• Document Upload: Test manual KYC process (timing: request to approval)
• Communication: Track all emails and response times

3. Deposit Testing (multiple methods)

• Methods Tested: Minimum 3 different payment methods per brand
• Speed Measurement: Time from submission to balance credit
• Fee Analysis: Document any transaction fees or currency conversion costs
• Limits: Verify min/max limits match advertised amounts

4. Casino Game Testing (10-20 hours)

• Game Count: Manual count across categories (not relying on operator claims)
• Provider Verification: List all software providers
• RTP Checks: Verify RTP disclosure for 20-30 popular slots
• Load Times: Test game loading speed on desktop and mobile
• Live Casino: Join multiple live dealer tables to assess quality
• Search & Filters: Evaluate game discovery functionality

5. Sports Betting Analysis (if applicable)

• Odds Comparison: Track odds on 20+ events vs. 5-10 competitors
• Margin Calculation: Calculate bookmaker margin on football 1X2 markets
• Market Depth: Count available markets on major football matches
• Live Betting: Test in-play betting interface and live streaming
• Bet Placement: Place 10-20 real test bets to evaluate UX
• Cash Out: Test partial and full cash out functionality

6. Withdrawal Testing (CRITICAL - 3-7 days)

• Multiple Withdrawals: Test 2-4 withdrawals per method when possible
• Timing Documentation: Record exact time from request to bank/wallet credit
• Verification Impact: Test both before and after full verification
• Limit Testing: Verify withdrawal limits match T&Cs
• Weekend Processing: Submit requests on different days to check consistency

7. Mobile Experience (5-10 hours)

• Devices: Test on iOS (iPhone) and Android (Samsung/Pixel)
• App Testing: Download and use native app for 1-2 weeks if available
• Mobile Web: Test responsive website on 3+ screen sizes
• Performance: Measure load times, battery usage, data consumption
• Feature Parity: Verify all desktop features available on mobile

8. Customer Support Testing (5-8 interactions)

• Live Chat: 3-4 interactions at different times of day
• Email Support: 2-3 inquiries tracking response time and quality
• Phone Support: Call if available to test wait times and agent knowledge
• Question Types: Mix of simple (hours) and complex (bonus terms, regulations)
• Language Testing: Test support in multiple languages if offered

9. Responsible Gaming Tools Verification

• Deposit Limits: Set and verify immediate enforcement
• Reality Checks: Test pop-up frequency and dismissal options
• Self-Exclusion: Test account closure mechanisms
• National Registers: Verify integration with Spelpaus, ROFUS, etc.

10. Security & Compliance Audit

• SSL Certificate: Verify 256-bit encryption
• 2FA Availability: Test two-factor authentication options
• Session Management: Test timeout and logout functionality
• Privacy Policy: Review GDPR compliance
• Advertising Compliance: Check against local regulations

📅 Our Journey: 2020-2025

From a side project to a comprehensive comparison resource, here's our growth story:

🎯 Editorial Policy & Standards

Independence & Objectivity

While we maintain affiliate relationships with gambling operators, our editorial team operates independently. Review scores and rankings are determined by our standardized methodology, not affiliate revenue.

Conflicts of Interest: If we have a special relationship with a brand (sponsorship, exclusive deal), we disclose this clearly in the review.

Content Accuracy

• All factual claims are verified against official sources
• License numbers cross-checked on regulator websites
• Test results documented with timestamps and evidence
• Content reviewed by compliance editor before publication

Update Policy

The online gambling industry changes constantly. Our update commitments:

• Major Reviews: Re-tested every 6 months
• Minor Updates: Monthly checks for T&C changes, bonus offers, license status
• Breaking Changes: Immediate updates for license suspensions, major incidents, or regulatory changes
• Version Control: Each review includes version number and last update date

Correction Policy

We strive for accuracy but acknowledge mistakes happen. If you identify an error:

• Contact us via our contact page
• Provide specific details and evidence
• We'll investigate within 48 hours
• Corrections are made promptly with update notices

💰 Revenue & Affiliate Disclosure

How We Make Money

SocialFlow Ads generates revenue through affiliate partnerships with online casinos and sportsbooks. When you click a link and register with an operator, we may earn a commission. This is standard practice in the comparison industry.

Commission Structure

• CPA (Cost Per Acquisition): One-time payment when you register and deposit
• Revenue Share: Ongoing percentage of net gaming revenue
• Hybrid Deals: Combination of CPA and revenue share

Impact on Our Content

What Doesn't Change:

• Our testing methodology remains consistent for all brands
• Evaluation criteria don't vary based on commission rates
• Negative findings are reported honestly (even for high-paying partners)

What May Be Influenced:

• Which brands we choose to review (we prioritize partners)
• Frequency of updates (partners reviewed more often)
• Prominence on toplists (partners may appear higher with similar scores)

Our Commitment: We believe in transparent affiliate marketing. We disclose our business model openly and strive to balance commercial interests with genuine user value.

📜 Regulatory Compliance

Markets We Operate In

We comply with advertising and marketing regulations in all jurisdictions where we operate:

• Sweden: Comply with Spelinspektionen bonus advertising restrictions
• Denmark: Follow Spillemyndigheden marketing guidelines
• Finland: Respect monopoly system, focus on licensed alternatives
• EU: GDPR compliant data handling and privacy practices
• North America: Adhere to state/provincial advertising standards

Responsible Gambling Integration

All content includes:

• 18+/21+ age warnings
• Links to problem gambling resources
• "Gambling should be entertaining" messaging
• Clear disclosure of risks
• No targeting of vulnerable populations
• No promotion of gambling as income source

📊 By The Numbers

📞 Contact & Partnerships

We welcome feedback, questions, and partnership inquiries:

⚠️ Important Disclaimers

Not a Gambling Operator: We do not offer gambling services, accept bets, or process player funds.

Not Customer Support: We cannot resolve account issues between players and operators. Contact operators directly for support.

Not Legal/Financial Advice: Our content is educational. Consult professionals for legal or financial matters.

Information Accuracy: While we strive for accuracy, gambling terms and conditions change frequently. Always verify details directly with operators.

Responsible Gambling: Gambling should be entertaining, not a way to make money. Only gamble with money you can afford to lose. Seek help if gambling becomes a problem: Responsible Gaming Resources