Revolutionary betting exchange that transformed the gambling industry. Now part of Flutter Entertainment (£30B+ market cap) with comprehensive casino and sportsbook offerings.
Betfair revolutionized online gambling in 2000 by introducing the world's first betting exchange, allowing customers to bet against each other rather than against the house. This peer-to-peer betting model disrupted the entire industry and established Betfair as one of the most innovative and trusted brands in gambling.
In 2016, Betfair merged with Paddy Power to form Paddy Power Betfair (later rebranded as Flutter Entertainment), creating the world's largest publicly-traded online gambling company. Today, Betfair operates a comprehensive platform including its famous betting exchange, traditional sportsbook, and a growing casino division with 600+ games.
Parent Company: Flutter Entertainment PLC (LSE: FLTR)
Founded: 2000
Headquarters: Dublin, Ireland
Market Cap: £30+ billion
Innovation: Invented peer-to-peer betting exchange
Betfair's betting exchange model was so revolutionary that it forced traditional bookmakers to offer better odds. The brand is synonymous with innovation, transparency, and player value.
| Jurisdiction | License Number | Status |
|---|---|---|
| United Kingdom | UKGC 000-027269 | ✓ Active |
| Malta | MGA/CL3/454/2008 | ✓ Active |
| Gibraltar | RGL 080 | ✓ Active |
| Multiple US States | NJ, PA, etc. (via FanDuel) | ✓ Active |
500+
Playtech, NetEnt, IGT, Blueprint, Red Tiger
100+
Evolution, Playtech Live
Unique
World's largest betting exchange
30+
Traditional sportsbook + exchange
Betfair's core innovation allows you to:
Betfair offers unique instant-win games:
| Method | Deposit | Withdrawal | Time |
|---|---|---|---|
| Debit Cards | £5+ | Yes | Instant / 2-5 days |
| PayPal | £5+ | Yes | Instant / 24 hours |
| Bank Transfer | £5+ | Yes | 1-3 days / 2-5 days |
| Paysafecard | £5+ | No | Instant |
Note: Credit cards banned for UK gambling deposits since April 2020 (UKGC regulation).
Betfair offers separate apps for different products:
As part of Flutter Entertainment and licensed by UKGC, Betfair implements comprehensive player protection:
Affiliate Program: Betfair Partners offers competitive rev-share (25-35%), hybrid deals, and strong brand recognition.
Conversion: Excellent CR due to industry-leading brand trust and unique exchange proposition.
Player Value: High LTV, particularly from sports bettors who value the exchange model.
Betfair is a giant of the online gambling industry, known primarily for its revolutionary betting exchange that offers the best odds in the market. While the casino is not the main focus, it's a solid offering backed by one of the most trusted names in gambling.
Recommended for: Sports bettors who want maximum value and the ability to lay bets. Also suitable for players seeking a trusted, financially stable operator with comprehensive licensing.
Affiliate Disclosure: Links to Betfair are affiliate links. We may earn commission.
Responsible Gaming: 18+ only. Licensed and regulated. Gamble responsibly.